For a home service business, marketing used to mean juggling a dozen different dashboards, guessing which platform actually booked the job, and praying that the phone would ring. An HVAC
Author: Elias Haddad
Beirut native turned Reykjavík resident, Elias trained as a pastry chef before getting an MBA. Expect him to hop from crypto-market wrap-ups to recipes for rose-cardamom croissants without missing a beat. His motto: “If knowledge isn’t delicious, add more butter.”